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Nokia unveils Asha 501 at $99, to take on Google's Android based phones


HELSINKI: Nokia on Thursday unveiled a new mid-range Asha 501 phone priced at $99, aiming to prevent consumers, particularly in emerging makets, from switching to Google's Android as they upgrade from basic phones.

The Nokia Asha 501 is the first device to run on the new Asha platform, which Nokia claims is designed to make the experience faster and more responsive. The dual-SIM phone has a 3.2 mega-pixel camera.

"We will deliver Asha 501 in June to millions of people," Nokia CEO Stephen Elop told reporters here.

Nokia claims that it has a talk time of up to 17 hours. It has a 3-inch display with 320x240p resolution and 133 ppi pixel density. Nokia Asha 501 offers 2G, Wi-Fi for connectivity, but no 3G.

The Asha 501 comes with Nokia Xpress Browser pre-loaded. This is aimed at making mobile browsing faster. Nokia also announced the availability of Nokia Xpress Now, a new Web application that recommends content based on location, preferences and trending topics. It will be available via the Browser homepage or as a download from Nokia Store.

Applications like Facebook, LinkedIn, Twitter are available or in development phase for the Nokia Asha platform.

"We are very happy to offer the new Nokia Asha 501 through our subsidiaries in the continent. We are certain that this innovative device will follow the successful footprint of the Nokia Asha family, combining affordability with the best communication and Internet browsing capabilities," said Marco Quatorze, Value Added Services Director for America Movil.

The Asha phones have some of the basic functions of smartphones including access to Internet and apps like Facebook. The company said the Asha 501 will start shipping in June, and will be available through around 60 operators and distributors in over 90 countries.

THE ECONOMIC TIMES



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